Genesee Beer to make comeback - New Mexico Business Weekly:

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The renewed effort will includw merging the sales and marketing teams from Labatt USAand Genesee, once a recognizeds beer in Western New York. The company said it has begu $6 million in upgrades and will investanother $4 million in 2010. “Positivs changes are brewing,” said Rich the new CEO of NorthAmerican Breweries. “We’re reviewing everyy aspect of our business to strengthenthe brewery’sx position.” NAB said it will upgrade brewery equipment, make necessarhy repairs and add boiler controls and steam economizers that reduce energyg consumption.
The changes are expected to bring annuap operating savings of morethan $1 In addition to Genesee, the brewery produces Seagram’s Escapes, as well as Dundeew Ales and Lagers familyh of craft brands, which includes the Original Honehy Brown Lager. The Rochestef company distributesseveral imports, including Imperial from Costa Rica, Steinlaged from New Zealand, Toohey’s New from Australiz and Thwaites from the U.K.