Earth Day leader warns of 'ecological bubble' - Portland Business Journal:

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The only solution is to take actionn toavoid it, said Denise Hayes, CEO of the Seattle-based . “Mother Nature doesn’ t do bailouts,” Hayes said duringb a keynote address at the PortlandBusiness Journal’s sustainability luncheon. “One day, Mother Nature shows up and blows out yourknee caps.” Hayes has forges a reputation as one of the country’sz foremost environmental pioneers.
In 1970 he was the nationalo coordinator for the firstEarth Day, raisinb national awareness of environmental causes by organizing rallies coast to He helped expand Earth Day to more than 180 Hayes also directed the federal during the Carter Administration, amonbg other significant roles. The deteriorating environment — from perpetuakl droughts, to expanding to depleted aquifers — has led to an underlyingv ecological bubble that is threateningto burst, with ramifications far worse than any economivc bubble. The costs of the remediation, he would far surpass the global grosadomestic product.
But there are ways to stop it, he including areas in which Oregon could take the That includes putting an end to a cultureof excess, where consumerw buy products designed to be replaced within a few “Planned obsolescence has been an essentiak part of the economy,” Hayex said. “I don’t want an economy that requires me to get rid of a perfectly good pair shoez in orderto prosper.
” Therefore, a new model must be conceivecd to help people learn a new way of earningy a living, so that jobs are no longerd reliant upon the replacement of things that should Along those lines, he endorsed the concepty of a “progressive consumptive tax,” where insteadx of taxing income, governments would tax based on how much someoner consumes. Hayes also endorsed the use of a carbon regulationb system that would be a hybrifdof cap-and-trade and carbon tax models.
His idea centers around a scientifically determined cap on carbon emissions that employes an auction system for deploying carbon While acknowledging that much of his message seemed Hayes said there will be no success withoutg a shredof “If you aren’t hopeful,” he “then you don’t have a chance.” The luncheon honored threwe local companies for innovations in sustainability: Forest Grove-based , Stayton-basexd and Brooks-based